Haier, one of China's Top 100 IT Companies, launched its first after-sale services center in Jordan, in an attempt to extend more extensive technical support to its Middle Eastern customers, an official with the company told Xinhua on Sunday.

Yan Xuhong, General Manager of Haier Middle East, inaugurated the center and affirmed that it would provide fast and reliable services to its customers and clients.

The center, with the latest technical equipment, is run by a number of specialized electronic and technical engineers who have undergone extensive training in the mother company, Yan said.

As part of promotion, Haier has offered a two-week of free charge maintenance and repair of all Haier products, according to Yan.

Haier, the world's fourth largest white goods manufacturer, specializes in technology research, manufacture industry, trading and financial services.

Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and over 50,000 employees throughout the world. It registered a global revenue of 107.5 billion RMB (about 15.4 billion U.S. dollars) in 2006.